Article - Reassessment of IVC

Using Individualism and Collectivism to compare Cultures -- a critique of the validity and measurement of the constructs: Comment on Oyserman et al. (2002)

The article assesses the validity of the study of collectivisms vs individualism.

Identifying the limitations of research on individualism and collectivism, the author looks at how often nations are looked at as cultures. This is both important to understanding misconceptions of culture as well as developing my lens so that I can fully assess the culture of a person rather than their country, which though they are connected are different.

This makes me reflect on my assumptions of culture in terms of an entire country. Often many people, including myself, have assumed that because someone is from a specific place they ascribe to a certain culture and ultimately beliefs. However this is what the article fights, noting that the individual does have some function in the make up of their beliefs values and behaviors as well as society (collective) and ultimately focuses om the notion of autonomy.